The Simpsons Plus Size Holiday Marathon

FX + X + SIMPSONS + MARATHON + HOLIDAYS + DISNEY + PLUS

D'oh! How to convey all that in a matter of ten seconds? We created three distinct concepts for this campaign. In a clever misdirect, we "wrapped" Simpsons characters in packages that look like classic Disney characters. In a riff on our BALLS IDs from the last marathon, we turned all the characters into PLUS signs. And we granted some lucky characters one "Wish upon a Star."

Credits:

Direction:

BLOCK & TACKLE

Creative Direction:

Adam Gault and Ted Kotsaftis

Producer:

Dorian Carli-Jones

Concept By: Gung-Kai Koo (Presents), Ted Kotsaftis (Wish Upon A Star), Mike Russo (Plus Characters)

Design: Yun Chen, Mike Russo, Wei-Shen Wang, Andrés Moncayo

Animation: Mike Russo, David Jouppi, Josh Parker, Hayato Yamane, Alex Winakor

Client:

X Networks

Stephanie Gibbons - President, Creative, Strategy & Digital, Multi-Platform Marketing

Steve Viola - SVP, Design and Visual Effects

Ethan Adelman - SVP, Content and Editorial

Tom Cropper - VP, Content & Editorial

Amie Nguyen - VP, Motion Design

Dara Barton - VP, Design and Visual Effects

Michael Perez - Director, Production, Motion Design