TITLE: "GENERATION SURF"
RVCA Web Launch Event, Life Style Culture, & Fashion Show
(2012 RVCA Fall & Winter Women's Line & Sneak Peak of 2013 RVCA Women's Swim Line)
This past summer RVCA & SurferxBlood teamed up to throw an event to encapsulate the true spirit of our generation. Bringing surf and the relevant youth fashion scene to Downtown Los Angeles to celebrate the sheer radness of being alive and the launch of RVCA's new website and RVCA Fashion Show. Show casing RVCA's 2012 Fall & Winter collection with a rare sneak peak of their women's 2013 swimwear line - something completely new for this So. Cal lifestyle brand. RVCA has always been in the fore front of art, clothing and design. Now, they are tying in women's swimwear for a complete life style collection. Live art was created during the event by James Haunt, Chase Erachi of The Art of Chase, the beautiful model and artist Mariana Saori Renteria, and a live performance by The Living Things. RVCA ✗ SurferxBlood
Song: The Horrors Scarlet Fields
Shot & Edited: Ryan Aylsworth & Rhett Jeffrey Brandt
Event & Production: SurferxBlood