Launch-Trailer for the 2011 all-carbon racing bike wheel "Rundkurs" from Lightweight.

Client: Lightweight by Carbon Sports

Approach: We want the target audience to watch the film and get an appetite for the redesigned bike wheel "Rundkurs". They should share it and/or talk about it online and thus create a positive buzz about the new product.

Equipment used: EOS 7D; EOS 550D; GoPro HD 2

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