Concepted and directed the kick-off spectacle and music video for World Humanitarian Day (WHD) 2012 in collaboration with the United Nations and Beyonce.
The process involved projection-mapping the UN General Assembly Hall by implementing the largest indoor concave projection screen ever created. This surface served as an animated backdrop for a live performance of Beyonce’s “I Was Here,” the adopted anthem of WHD.
A music video shot during the show helped the WHD campaign reach over 1 billion people globally through the combined social reach of celebrities like Michelle Obama, Oprah, Jay-Z, Lady Gaga, Justin Bieber, and more.
Created in conjunction with Droga5 and R.S.A.