GENERATION PEP "DANCE 10000"

In many parts of the world, children are leading an increasingly sedentary lifestyle, threatening both their short and long-term health. But the Swedish non-profit organization Generation Pep wants to change that – by creating a unique choreographed dance featuring 10.000 steps, to the iconic track D.A.N.C.E by Justice. Starring the 9-year-old dancing prodigy Lilyana Ilunga.

“Dance 10.000” is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity.

According to the World Health Organisation, WHO, childhood obesity is one of the most serious global public health challenges of the 21st century, affecting every country in the world. In just 40 years, the number of school-age children and adolescents with obesity has risen more than 10-fold, from 11 million to 124 million (2016 estimates). Besides, an estimated 216 million were classified as overweight but not obese in 2016. The condition also affects younger children, with over 38 million children aged under 5 living with overweight or obesity in 2017.

Dancer - Lilyana Ilunga

Janitor - Gaspard Auge

Music - Justice D.A.N.C.E

Agency - Forsman & Bodenfors

Creatives - Adam Ulvegärde, Clara Uddman, Marcus Hägglöf

Agency producer - Magnus Kennhed

Director - Filip Nilsson

Producer - Sergej israel

DoP - Mattias Rudh

Executive producer- Kalle Wettre

Set Design - Koja - Ulrika Axén & Tobias Eiving

Stylist - Denise Östholm

Hair & Make up - Jenny Fred

Choreographer - Sabrina Lonis

Manager - Steven Clerima

Editor - Andreas Arvidsson (WGTAM)

VFX - Swiss

Grade - Tom Poole, CO3

Sound design - Plop - Fredrik Sundberg

Developing 35mm - Focus Film

Production Manager - Jon Hertov

Coordinator - Alina Grön

Prod ass. - Caroline Lindsten

Prod ass. - Johanna Suxen

Location Manager - Jesper Sundman

First AD - Jimmy Francis

Steadi cam - Johan Philips

1st AC - Simon Bengtsson

2nd AC - Jesper Lundqvist

VTR - Filip Thunberg

Gaffer - Kristian Bergström

Gaffer - Olle Mollander

Spark - Leonard Gaszynski

Spark - Joel Sundqvist

Spark - Anders Dahl

Grip - Elias Branner

Grip - Aurelio van der Smut

Grip - Sebastian Karlsson

Grip ass. Hugo Witting

Props Master - Max Isaksson

Props Assistant. - Alice Andersson