Fabrica, Benetton Group’s communication research centre, continues along its path of social communication campaigns conceiving the new logo and the global print and video campaign for Teachers Without Borders (TWB), the leading non-profit organization involved in the field of international support and networking for education and teacher professional development.
The communication project is composed of a poster and a brand video. It is presented today 5 October 2012, on the occasion of the U.N.’s official World Teachers’ Day. The project is launched through the Teachers Without Borders, Benetton Group and Fabrica official websites and on the Live Windows of Benetton’s flagship stores in London, Paris, Moscow, Munich, Barcelona, New Delhi and Tientsin (People’s Republic of China), Milan and Bologna.
The TWB logo is drawn on four separate blackboards held by four teachers of different nationalities. This is the key image of a campaign devised by a group of young creative talents at Fabrica. Teachers are encouraged to connect to each other because it is the only way they can exchange information and experiences to ensure quality education on all levels and have access to the resources needed in order to bring about a local change on a global scale.