Unleash is a video made to show off the capabilities of a new application for quickbooks. The creative agency wanted to develop a unique story line around their product to introduce it to the world and brand it with comedy. Adventure Refugee started the project, written by Omair Ali, by adapting his script into a shooting script. We made changes and worked to get the locations, sets, actors and design to a point where we could move forward and be confidant that our story would be told in a funny yet informative way.
One of the major challenges to the short commercial where the motion graphics involved. Fortunately, our motion graphics expert and super hero, Matt Baker from Baker Animation was on top of the project and provided us with a motion sensitive giant screen for our actors to play with.
Producing this video from start to finish in less than a month was a challenge as well. Our producer on the project Scott Mason was key to moving things along and keeping on schedule from pre-production all the way through post and delivery.
James Adamson shot and directed the commercial in two days. Applying his hurry up offense to complete the project and hopefully keep everyone happy and well fed. We hope you enjoy the film.
Thanks for watching.