This program is all about getting closer to your most valued clients than you've ever been before. Changing clients who are more informed, have greater choices, are more sophisticated and have competitive options can not be taken for granted.
No assumptions should be made as to how they feel about you. Client introspection should be conducted to ensure that you know everything you need to know about them. Your client's experience should be re-evaluated. Consultative, respectful discussions with them should open up on-going opportunities to leverage the power of your organization. Finally, you should be doing everything in your power to ensure that they become a lifetime client. Create memorable client experiences that align your passions to theirs, take your reputational value to new heights, create a presence in your absence, become more memorable.
Sound too good to be true? It should be, because this is the time to call a "Time Out" with your most valued clients…GET CLOSER!
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