The ‘interactive window disPLAY’ targets to reach the audiences with an interactive mediums for them to interact and to get engaged with the installation. It combines elegant graphic design, and entertainment values to draw audiences’ attention. The disappearance of the digital flowers on screen display that responds to audiences’ movements when they walk past the window display. This creates an engaging and sensorial experiences that allow audiences to "play" and interact with the brand on display, thus had the intention to create playfulness among the audiences with the installation. In addition, there is subtle and non-interactive projection mapping onto the dress' ornaments.