Client: Coca Cola
Brand: Kinley packaged water
Project: Brand Campaign
Proposition: Safe Drinking Water
Description/Comment: Part of a brand campaign of 2 TVC’s, this TVC shows the audience how widely and deeply ingrained in the culture was the fact, that Kinley Packaged water is safe for drinking. It was done at a time when it was being questioned if Indian companies were following the international safety regulations for producing bottled drinking water. This was written by my then boss Abhijit Avasthi.