Written and created by Steve Callen.
This is the first commercial in a series that launched over a dozen commercials. And counting.
One of the most talked about campaigns in Australia. The mnemonic catchphrase "I bought a Jeep" has entered the culture with many parodies and social media references. People have even made films about the campaign. It has helped Jeep move from having no share of voice in Australia to having the second highest share of voice in the country.
It is lauded as one of the most successful automotive advertising campaigns of recent years.
Produced by Susannah George.