Helmets Are Cool is a recurring B.A.S.I.C.S campaign featuring professional skier Cody Townsend sharing the importance of wearing a helmet when skiing or snowboarding.
Professional skier and Tahoe local, Cody Townsend, shares the importance of attacking massive lines and pushing the limits but never forgetting his most important piece of equipment- his helmet. #helmetsarecool shows viewers the first step of skiing/riding should ALWAYS be putting on your helmet and then get STOKED for your day.
