A ground-breaking concept: QUO, through the development of a website, logo and collateral, gave The Sanchaya an identity that brought together Asia’s magnificent cultures to give visitors a mosaic of enriching experiences.
When QUO branded The Sanchaya (Sanskrit for ‘collection’) in 2012, it was a groundbreaking concept. In one spectacular setting – Bintan Island, Indonesia – all of Asia’s magnificent cultures were brought together to give visitors a mosaic of enriching, luxurious experiences.
The new website immerses users in The Sanchaya experience with full-width photography, extended content and a captivating tone of voice. Featuring a sleek, contemporary aesthetic, this site is mobile adaptive and features the subtle use of parallax effects. QUO’s intuitive CMS gives the property tools to add and alter content, ensuring that the latest offers and property additions are available to web users.
The hand-drawn letterform is kept intentionally simple to allow three symbols, integrated within the ‘A’s in ‘SANCHAYA’, to stand out. The three symbols are inspired by traditional motifs across the region, and their design mirrors The Sanchaya’s offering of themed accommodations. The set of three also reinforces the idea of a collection and can be used as icons independently of The Sanchaya letterform.