Directed by Paul Griswold & animated at Fusion Digital Productions. Produced by Audio Visual Integrations for Zimmer Orthopedics.
The challenge in this project was that the product wasn't actually completed when we were producing the animation. So parameters kept changing. Plus this industry is very conservative, so I was limited in how "crazy" I could get with the animations.
It was done in Softimage XSI and comp'ed in Eyeon Fusion. The opening photos are actually ICE particles. I created a single animation of the photos rotating on top of the "stick" and then generated hundreds of them with ICE.
The cool part was actually learning how this product works. They take an MRI of a body part, then a 3D printer prints a copy of that body part. Then they build the replacement parts from those copies. It's all very Star Trek.