DirecTV promoted their 3D signal through a technological booth located outside the stadiums at 2012 rugby championship matches.
Inside the tent, people got 3D glasses that allowed to perceive depth in the images of our 3D stereoscopic rugby game. Players controlled the virtual kick gaming experience though natural interaction performed with Microsoft Kinect 3D tracking.
As a visual adition, we produced video mapping content rear projected over a ball-shaped screen.
Solution: offline > sport event @ outdoor stadium
Technology: gaming + Natural interaction + Video Mapping Rear Projection
Agency: Fun Marketing (funmarketing.com.ar)