Can you be high-tech and high-touch? With today's consumer expectations you have to be, although "touch" takes on a different meaning than it used to. Hear from Williamstown Bank President & CEO, Sharon Anderson, and La Macchia Group's Director of Retail Strategies and Vivalociti Tim Klatt as they discuss the need for, and solutions used to enter a saturated market as a differentiated player and not only quickly make a name for themselves, but capture market share as well.
