A short demonstration of some possibilities of the AdLight concept by Catch Interactive.
AdLight is a whole different type of interaction than that we are used or getting used to. No more clicking, typing, or touching a screen, but just waving a light source in front of a screen to control the content; the content of an interactive advertisement.
The advertisements are meant to be placed in the public space, like in a shopping street, but could also be placed inside stores or at fairs. The target group can be anyone who has a light source at hand. From a teenager with a cell phone to a senior with a lighter.
The idea is to have a new type of digital interaction in the public space. We have turned this into a light controlled interactive advertisement tool. To show how this works we've created a showcase of how it can be applied to - for example - promote your t-shirt brand.
The end result is the prototype of an interactive billboard showing a showcase of the possibilities with a light controlled interactive advertisement. The user is able to try this for himself.