Here's part two of the video series that accompanies Jonah Sachs' new book, "Winning the Story Wars". Discover how digital tools are returning humanity to a new oral tradition and what kinds of stories will work in this new era of empowerment marketing. Inspired by Joseph Campbell's Hero's Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived.
Download a FREE 25-page preview of, Winning the Story Wars: http://freerange.com/StoryWarsBooklet
Learn about the companion Values + Archetypes activity deck to help you shape your story: http://freerange.com/store
Get the book: http://www.winningthestorywars.com or http://amzn.to/storywars