You need help was screened on 23 April on the Big Screen at Federation Square as part of the international compilation curated by the Propaganda Window in Melbourne.
The work strips back the usual distraction of surface detail to a core dialogue that underlies the seemingly innocuous offer of help. Each statement is emotionally loaded, while the anonymity of the voice amplifies the ambiguity of intent. Each line could be benevolent or malevolent, soothing or threatening, connecting or controlling.
The work is a little bit mischievous yet provokes the bigger question — what is the real agenda and assumptions behind a media landscape that bombards us with messages of what we need and who we should turn to? In a culture addicted to certainty, questions are sometimes more important than answers.
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