Chuck Cascio is Vice Presdient, Interactive Learning, Educational Testing Service (ETS), where he focuses on leading ETS into markets outside of the traditional education sectors. Founded in 1947, ETS today develops, administers and scores more than 24 million tests annually in more than 180 countries, at over 9,000 locations worldwide. Cascio and his staff are using ETS's rich store of intellectual property and capabilities to advance the ETS mission by creating unique products designed to deliver learning through the Internet, hand-held devices, multi-media technologies, and other distribution channels. "Anywhere that learning is portable, learning is possible," Cascio says, summing up the expansive potential of his business unit.

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

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