Branded content commissioned by The Singleton whisky for telegraph.co.uk. Product designer Max Lamb discusses his work and what makes good taste.
As creative director I developed the visual concept and unique editing technique, making the film engaging and appropriately styled for the brand. I was also responsible for all post production.
Creative directors: Matt Simmonds & Andy Mackenzie
Shoot director: Andy Mackenzie
DoP: John Hoare
Design & post production: Matt Simmonds
Production co.: Telegraph Media Group