At Monitor Networks, a Monitor Group company, Chris's recent research and consulting focuses on the development of the Adaptive Enterprise, helping companies create the capacity to sense, respond to, and adapt to changes in their business environments. He wrote It's Alive: The Coming Convergence of Information, Biology, and Business and co-authored Blur: The Speed of Change in the Connected Economy and Future Wealth with Stan Davis.
The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.
Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.