Jurgen Bey is a visionary designer who likes to take things to the next level. Bey is famous for his tree truck bench, with classical chair backs cast in bronze, his Light Shade Shade, a mirror lamp that reflects its surroundings during the day, and reveals a chandelier within once it's lit, and his Ear Chairs, big armchairs with giant ears that allow people to have private conversations in public spaces.
With Prooff - which stands for Progressive Office, Bey explores new ways of working together. Work nowadays is too focused on making money alone, while, according to the designer, the emphasis should be on sharing knowledge and exchanging ideas. Part of Prooff is the slow car, now still a prototype. When the landscape in which we work is transformed into a collective campus, the slow car will be the mobile office in which we travel.
Jurgen Bey takes his time to observe our actions and to discover intrinsic qualities in things that are often overlooked. For this, he ventures beyond the ordinary and creates his own original path. A work ethic he would like to see companies adopt as well.
Commissioning editor Submarine: Geert van de Wetering
Producer: Olivia Sophie van Leeuwen
Director: Hiba Vink
Camera: Onno van der Wal
Sound: Wouter Veldhuis
Editor: Dominique Kools
Colour Correction: Maurik de Ridder
Music/Sound Design: Pastelle Music
Produced by Submarine, Femke Wolting & Bruno Felix
Commissioned by DutchDFA
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