In 2012, I lead a team from Influence Marketing in the pitch to win the 2012 Porsche 911S Launch in Canada. This was an important year and model for Porsche as it had been over 10 years since that last re-design of the vehicle and it was 90% re-designed and highly anticipated.
As part of the campaign, I created and help develop video content and production that could be used by Porsche Cars Canada beyond the campaign and launch. We created scripts, storyboards and connected our strategic insights to video story telling that could help dealers improve their content and story telling and use strong video production to help sell the Porsche story and vehicles throughout the year not just at one event or on one campaign.
I want to thank John Hoare from Hoare Productions and our cast of video and storytelling aficionados.