This video was created for a collaborative presentation on "Interchange, Transformation, Exuberance: North Asian American Poetry, Performance, and New Media" curated by Sueyeun Juliette Lee with Ray Hsu, Tung-Hui Hu and Cynthia Arrieu-King for the Fall Convergence on Poetics at the University of Washington, Bothell on September 29, 2012.
Through dialogues and collaborative writings engaged in prior to the conference, we discussed many things, among them what Juliette phrased as "the general ridiculousness of trying to define Asian American anything" and the kind of commodification of the category "Asian American" in regards to literature and popular culture and the constant tagging of identities and outliers. We were looking toward possibilities of being and what Juliette called an "exuberance" of "Asian American" beings/aesthetics/cultural productions.
I took these threads and created a video ad campaign for ChaoKoh, my favorite brand of coconut milk--a brand that happens to be Thai. I used the opportunity to get on my roof and be ridiculous, to risk being "too Asian" and "not Asian enough", too obscure and too specific.
Thanks to Juliette, Ray, Tung-Hui and Cindy for the interchange, transformation and exuberance.