We launched a physical Facebook — the @BAR — for the duration of March on Kalevankatu 13, downtown Helsinki.

The bar is like the internet: a place to hang out, a chat room, and an endless source of inspiration. The @BAR’s main collaborator is one of the world’s leading alcohol brands, and the bar’s menu of e-drinks changes weekly.

The drinks are designed and served by Mauricio Allende and his team of cocktail specialists at BarBäk Consulting. The @BAR’s interior is designed by Klaus Aalto & Tero Kuitunen together with Kasino Creative Studio, and it will evolve in layers just like the internet has over the decades.

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