Art Director : Audrey Durand / Sylvain Boissy / Pixeldealer
Agency : HTC
Directors : PixelDealer
Director of Photography : Laurent Diat
We had this huge brainstorming at the agency, the client wanted the trailer to interact with their products.
Pascal Blanc works as a R&D engineer at PrefaBloc, he also is a several times cross country champion. Our team came up with this split screen idea.
Split screen gave us the possibility to mix his training shoot and hos work at the factory.
We wanted to focus about interaction between actions. Sometimes they look the same, sometimes there is a continuity in the shots.
We risked ourselves climbing 10 meters of unstable blocs to get perfect shot
Clients are happy, so are we.