Pei Wei Asian Market, the newest concept from P.F. Chang's China Bistro, offers a cool environment, innovative menu items, and affordable prices. Check out this brief on the brand experience that's not like Chipotle. A Brand Experience Brief by Denise Lee Yohn.
Other Brand Experience Briefs: http://deniseleeyohn.com/brandexperiencebriefs
More insights and information from Denise Lee Yohn: http://deniseleeyohn.com.