We needed to show how strong and professional Ashley Fiolek is, so we created a digital campaign to promote , one of the youngest and most amazing Red Bull athletes ever. The whole campaign had that badass dirt bike look but it also had a hip and girly touch that make it more appealing to people that weren't familiar with her. As a core part of the campaign, we wanted to tell her life story and show the difficulties she faces as a deaf person, not just on the dirt track but in her everyday life. The campaign consisted of a TV spot, a website that told her story as a person and athlete, a large rich media buy and home page takeovers as well as Xbox.

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