MA Graduate Projects
International Masters Programme - Sustainability in Fashion
Check out more from Daniela at esmodberlinmaster.de/graduate/daniela-franceschini/
My collection is an expression of the skills and craftsmanship of workers in the New SADLE NGO in Nepal, embodying quality, transparency and timelessness. My mission is to slow down the fashion industry based on the social aspect of sustainability focusing on transparency and innovative design strategies.
This project comes from a reflection about the current luxury market. Luxury brands, created in the twentieth century, were born under specific circumstances of the society at that time. Now these brands are working by mixing their tradition with innovation in order to keep their values and to survive, but what about the start up brands? What does society demand from the luxury market now? Do we even need more clothes?
My vision is to create a market for the original and special social production of craftsmanship, by facilitating a better quality of life and growth to the Nepalese communities. While at the same time meeting consumer demands for more sustainable design.
Daniela Franceschini was born in Málaga, Southern Spain in 1987 with Italian and Swedish origins. Daniela completed her Bachelor of Fashion Design at the European Design Institute, Madrid in 2010. In addition to interning with Spanish designer Elena Benarroch, she has also worked in costume design for advertising. Her womens collection of recycled fur Luxury and Sustainability has been exhibited in solo and group shows in Madrid, Seville, and Florence.
Model: Rosa Merino
Photographer: Carlos Luque Name of the collection and
Year produced: 2012
Hair and makeup: Verena Lindauer