The mythic chinese classic movies channel 'Star Chinese Movies 2' now becomes 'Star Chinese Legends', and this required a complete channel rebrand. For you to get the picture, Bruce Lee and Jackie Chan are the channel's heroes and mostly of the movies showcased are from Hong Kong based directors. The fellows at Lumbre give us a call for us to collaborate with their team in design and animation phases. In the pitching and graphic stage, we propose to use light beams as main resource and try to push out something interesting from this. To our delight, the 'beams proposal' was selected as the one to continue with, clap clap Hippies! For the animation process we were assigned to manage the channel's Promo Toolkit and two short IDs. To follow is a short montage of the Toolkit + Ids, below that you'll find a selection of stills from the graphic process, 谢谢!
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Produced for Lumbre / Client: Star Chinese Movie Legends (S.C.M. China)
Original idea & Concept: HippieHouse + Lumbre
Art & Creative direction: HippieHouse + Lumbre
Lead Designer: Chris O'Farrell
Misc. Designer: Pablo Bisoglio
Animation: Chris O'Farrell, Daniel Mochi
Montage Editor: Martiniano Cornejo
Soundtrack 'Tormentos' from 'The Tormentos - Grab your Board'
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Evelyn Robayo
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