In today’s competitive environment, innovation—in its many forms—is more important than ever. How have many small, under-resourced businesses come so far so quickly, and what can you learn from their strategies and tactics? Renowned experts in global branding and marketing will explore innovation and the role it plays in a company’s success. Rajeev Batra, the S.S. Kresge Professor of Marketing at the U of M’s Ross School of Business, will moderate. He will lead Professor Srinivasaraghavan Sriram and other panelists in discussing how to innovate with your brand, how to bypass key bottlenecks when initiating innovation and how to use disruptive innovation to gain competitive advantage. Professor Batra will also share insights from his recently published (May 2012 McGraw Hill) book that outlines disruptive ‘compete from below’ strategies used by low resourced companies to gain competitive advantage. All will be available to answer questions specific to your business.