When people think of KBB, they think used cars. But now KBB.com can help new-car shoppers too.

KBB wanted to show people the new face of their online presence. And they wanted something that had never been done before. So we brought KBB.com to life in the real world with 3D Projection Mapping. It's one of the first TV spots to use real Projection Mapping and it's the first spot for KBB in the brand's 86-year history.

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