Qazaqstan “Land of wanderers”.
Promotional video & illustration series designed for Almaty Arena souvenir collection.
The name “Qazaq” comes from the ancient Turkish word qaz, which means “wander”, reflecting the nomadic culture of the Qazaqs. The Cossack name has the same origin. The Persian ending “-stan” means “country” or “place”, therefore the word Qazaqstan can be translated as “Land of wanderers”.
The country of Qazaqstan has a strong cultural and historical tradition on which we have researched and focused to inspire our design process.
A key goal from the beginning of the project was to design a cohesive collection that creates a unified and modern visual identity.
“Make it New”. The combination of the past and the future. That was the main goal of designing our collection. Inspired by the costumes of the warriors (Golden Man arrow), the decorative motifs of Qazaq culture, we were led to design - a contemporary yet with a traditional twist - an element that would be the brandmark of the whole collection.
motion graphics: Dionisis Thanos