Online social media campaign for the Danish soup manufacturer Mou
Mou soup wanted an online campaign that could make people eat soup all year around and not just during the peak season that spans from October to Marts.
We invented the campaign "god bedring” ( which is danish for "get well soon" ). The idea was that no matter what season you're in, you will always eat soup if you're ill.
And Mou want's to help those people.
The concept were that people should wish their ill friends to get well soon through Mou's Facebook page by recording a video of themselves.
Mou - the ambassador of well-being – would then repay with a healthy soup.
Created in collaboration with Esther Barfred & Kalle Frølund, as a school project together with Mou's marketing group as external advisors.