The Museum of Modern Art here in New York launched their "Summer Starts Here" campaign to promote their seasonal exhibitions and events. The in-house design team at MoMA created a multi-platform campaign encompassing digital, print and large-scale out-of-home executions. They asked us to bring the playful, fill-in-the-blank spirit of the campaign to life for TaxiTV.
Client: The Museum of Modern Art
Design + Animation: Gretel
Typefaces: MoMA Gothic, ITC Franklin Gothic