Misericordia - Campaign Winter 2012

Misericordia is not only a fashion brand, it is also a rich history, always passionate and full of emotion. Our films transcribe Aurelyen's sensitivity. The designer of Misericordia transforms his inspirations, ideas and thoughts into images with sensual movements. As well, he draws the silhouette of an urban adventurer with heightened sensitivity…

This movie is an empirical thinking on the contemporary latin beauty. In Peru and during his many travels, Aurelyen met another beauty, a mysterious and fascinating beauty... He invites you to get out of the shackles to capture and understand a context in which every aesthetic cliché is turned upside down. This will to question all these criteria of analysis implies a profound transformation in his eyes and contribute to nourish the human and social project of Misericordia.

When leaving the Beaux Arts, Aurelyen begins his artistic career in video making. A few years later, it is with passion that he returns to his first love to write and direct films for Misericordia. He sees in these creations a unique way to extend, in another dimension, his work as designer and photographer.

"Mirar la vida de manera diferente con Alegría, Pasión y Deseo"
Seeing life in a different way, with joy, passion and desire ...

Winter collection available on our online store: wwww.misionmisericordia.com

Directed by Aurelyen
Filmed in Lima - 2012
© Misericordia

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