Sheba Najmi is a product strategist and user experience designer. At Yahoo! she was a lead designer for Yahoo! Mail, the company’s flagship service with over 260 million users. She's also product-managed the complete redesign of customer experience management applications at iSKY TRG. Most recently, Sheba co-founded a startup focused on the oft-overlooked baby boomer and senior citizen audiences. In a past life, she's also worked as a television news anchor in Pakistan, interviewing and reporting news and current affairs from both the streets and the studio. Sheba earned MS and BS degrees in Symbolic Systems from Stanford University, where she investigated the language, thought, and interaction of humans and computers.