The oldest company in the Netherlands, Royal Tichelaar Makkum, was founded over 430 years ago. But about twelve years ago, it almost had to close its doors forever. There was no more demand for its traditional tiles and pottery. But then Jan Tichelaar found a way to reshape the company for the 21st century. He offered the expertise in craftsmanship to top designers and architects and they jumped right on it.

Many designers were eager to use the company's traditional techniques in new ways. Fashion designer Alexander van Slobbe created ceramic pearls for his necklaces. Hella Jongerius created the b-set, where every cup or plate is different, depending on its place in the oven.

Commissioning editor Submarine: Geert van de Wetering
Producer: Olivia Sophie van Leeuwen
Director: Noud Holtman
Camera: Hans Bouma
Sound: Robil Rahantoekman
Editor: Niels de Roos
Colour Correction: Maurik de Ridder
Music/Sound Design: Pastelle Music

Produced by Submarine, Femke Wolting & Bruno Felix

Commissioned by DutchDFA

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