Indonesia based production company Se7en Sunday films approached Mark Toia and Cutting Edge to create a fully CG commercial to launch the new Mazda CX5. Created almost entirely from one's and zero's inside a black box in a dark room, the 30 second TVC features a CG city and car.
VFX prevized the entire commercial in just over a week, complete with city buildings, animated car and dynamic camera moves. A style frame that used new software technology for rendering of photo realistic environments was used. Jeff headed to Jakarta to film the car interior and people in a studio shoot to later incorporate into city streets. The finale features a CG animated cloud being pulled apart to reveal a lush blue sky.
Production Company: 7 Sunday Films
Director: Mark Toia & Jeff Gaunt
VFX Supervisor: Jeff Gaunt
VFX Producer: Jessica Vines & Flavia Riley
3D Artists: Rob Conn, Phil Jackson, Rangi Sutton, Jake Hempson, Matthew Hanger
Matte Painter: Richard Deavin
Nuke Compositor: Raoul Teague
Nuke Compositor: Lars Andersen
Online Flame Compositor: Antony Haberl