Agency McCann Sydney turned to the DMCI for the latest TVC for Coca-Cola brand PUMP water.
The TVC, tied in with Network 7's Amazing Race competition, features a bird's eye view of a watery earth being circled by a transparent aeroplane trailing a stream of liquid which splashes across the screen revealing the range of new flavoured Pump bottles.
The TVC was created in Cinema 4D with liquid simulation done with Realflow.
STUDIO - DMCI
Creative Director – Nathan Drabsch
Lead Designer – Luke Bell-Booth
3D – Luke Bell-Booth
Cinema 4D, Realflow, Adobe After Effects
CLIENT - Coca–Cola / PUMP
Agency: McCann Sydney
Executive Creative Director: Oliver Maisey
Creative Director: Kieran Flanagan
Writer: Jessica Jordan
Art Directors: Christie Peolwane, Damian Sloan
Agency Producer: Ros Payne