The Premium Quality Bike is a bicycle built for the presentation of Heineken at the Prague designblok 2012.
The main ideas of the bike are tradition and affiliation to a specific region, which are seen on the bicycle through the components. The imaginary core of the bike is a historical frame made by the Czech brand Eska, which is delicately completed with components from all over the world. Each part brings something of its own and altogether they create a coherent set worth the attention of the onlooker, not unlike the attention the exhibitors attract at events like designblok.
Designer of the bike: Jan Kloss / pedal-project.com
Film By AEther