Just because you build it doesn’t mean people will come. A new J-Lab/McCormick Foundation survey finds that online news startups can use social media tools to distribute content, market their sites and track users. But most say they cannot lasso data to track whether they are turning users into supporters who will help their sites survive. This discussion looks at the four strata of engagement and successful engagement strategies. See the agenda at http://www.j-lab.org/workshops/category/summits/entrepreneuring-4.0/.
Jan Schaffer, J-Lab Director
Erin Polgreen, Symbolia comics journalism entrepreneur
Gaby Brink, Founder and Executive Creative Director, Tomorrow Partners, and Creator of Sparkwi.se