The Art of the Close
Journalists are great at producing content and covering stories. But ask them to sell an ad and they can’t close the deal. But more and more news entrepreneurs are developing strategies and getting coaching in how to do it. See the agenda at j-lab.org/workshops/category/summits/entrepreneuring-4.0/.
Howard Owens. The Batavian
Susan Mernit, Oakland Local
Ben Ilfeld, COO of Sacramento Press and Founder of AdGlue