PS5_portfolio

PS5_portfolio

Lukas Kali

Lead Visual Product Designer | Sony PlayStation | April 2019 – November 2020


Actively contributed to the holistic design process as a lead visual designer with design thinking always in mind while advocating for a User-Centered Design process. Created cohesive multi-device patterns & behavior experiences for PS5 & PS4 on Console 10 ft design / TV, PC Desktop / Mobile.


Clearly communicated design concepts in a professional, inspirational, and logical manner. Experience in leading and managing several complex projects simultaneously demonstrating creative problem-solving. Executed design requirements based on PlayStation 5 visual design language, style guides, design system components, to achieve user needs and business goals.


Actively contributed to exploration, wireframing, interaction design, high fidelity prototyping, visual design, version polishing, red line specs, sketch library templates, and assets. Effectively demonstrated design system components, instructional documentation.

( Create Once. Distribute Everywhere.)


Participated in the design of PlayStation 5 Store ( E-commerce ), PS5 Plus ( Membership Service ), PS5 Now ( Membership Streaming Service ), PS5 Mobile Application & PS4 PlayStation Now streaming service ( Launched new features and support ).


Collaborated with cross-functional teams such as UX Research, Product Management, Engineering, QA and Business Intelligence to evaluate, validate product designs and refine the user experiences connecting players to their games and the universe of content that surrounds them.

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