Project: Al Aan Channel Rebrand
Client: Turquoise Branding
Music: Box of Toys Audio
Al Aan is an Arabic-speaking infotainment channel based in Dubai. Turquoise Branding invited us to create the sonic identity of the channel based on three social based themes; Changing Opinion, Growing Conversation and Social Network.
We created a calming and fluent music composition that runs alongside weareseventeen's visualisation of social influence and input with a combination of percussive and staccato style instruments. These instruments represent the many elements involved in the overall concept.
A recognisable sonic ident rounds of each piece in order to assist in establishing the new brand identity.