Continuing their drive to create original digital content for their clients, [ 2 one 5 ] Creative was approached by Govberg Jewelers to make an exciting impact for the opening of the retailer's luxurious new location in Suburban Square on the Main Line with a large, continuously playing, outdoor video wall installation.
Situated at the center of that new storefront, a series of twelve 55" LCD TVs comprise a stunning video wall display, featuring a ten-minute loop comprised of animation and videos designed, directed, and edited by [ 2 one 5 ] Creative.
Utilizing a series of photos from the Govberg Jewelers archive, [ 2 one 5 ] Creative developed an animated historical timeline highlighting the major events in the luxury retailer's history followed by a photo-animation detailing how Govberg brings the best of Swiss timepieces to Philadelphia. Next, [ 2 one 5 ] Creative showcased the retailer's top selections through a video montage of footage provided by the brands. [ 2 one 5 ] Creative's photo-animation skills then set the stage for a series depicting Govberg Jewelers exceptional service, jewelry design, jewelry offerings, and estate buying expertise. As the video animation plays to the people of Suburban Square with musical accompaniment, viewers are drawn to the display, causing the heavy foot traffic to stop and watch. Throughout the remainder of the year,
[ 2 one 5 ] Creative will continually update the video wall installation with new animations and graphics leading up to and through Govberg Jewelers 90th Anniversary celebration.