CCA approached former students Michael Rigley (Part 1, Ejay), Jason Kerr (Part 3, Helen), and myself (Part 2, James) with the opportunity to create a promotional video for the Graphic Design program. We see a lot of talking heads in these videos, and we thought it would be interesting to see if we could create something different. Part of this came from a desire to make something truly unique within the genre of marketing videos for education, but we also recognized a need to make a video with more universal application. Instead of showing someone who is currently attending the college, we tried to create the feeling of being a student, inviting them to project their own identity upon the experience.
In the end, we interviewed several students, collected their work, and did our best to animate their pieces in a way that matched their personality.
Designed and animated by
Michael Rigley (Part 1: Ejay Sanchez)
Cosmo Ray (Part 2: James Edmondson)
Jason English Kerr (Part 3: Helen Ip)