When X-1 launched they needed a powerful :30 commercial that not only introduced their entirely new product line, but also set the mood for their customers. The creative called for something approachable that your everyday man and woman could relate to. We shot in San Diego over two days at several locations.
Client: H20 Audio, Inc.
Executive Producer: Carl Thomas
Producer: Sam Simkin
Agency: Cuker Interactive
Executive Producer: Aaron Cuker
Production Manager: Kelly Yahr
Art Director: Nick Grygiel
Editor: Nick Grygiel
Creative Director: Timothy Ryan
Director of Photography: Matt Pappas
1st AC: Luigi Ventura
Gaffer: David Malcolm
Grip: Jerry Ricciotti
Production Assistant: Brent Campelli
Audio Mixer: Olivier Virmont, Elie Bourdis
Post Facility: Company 3
Post Production Producer: Matt Moran
Colorist: Jared Pertch
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