Take the best of Germany's up-and-coming bar tenders - carefully selected by Jägermeister's trend scouts - and an old castle right in the middle of the Mecklenburg Lake District and add some top-notch action. What you get is the Hubertus Rat Event 2012.
In cooperation with visiontrees we created a two-day-event specially designed for bartenders. By tackling both infotainment and pure outing fun, flora&faunavisions delivered a memorable happening. Having started with a specially designed save-the-date, we continued our adventure a couple weeks later with action packed moments, such as a raft building competition and the Jägermeister hunting licence, and knowledge conveying sessions, such as a visit at a herbary and presentations by a professor of medicine. Mixing sessions, barbecues and crayfishes topped the event off.
Jägermeister's visions and values have sucessfully been translated into a live event. Charging the brand Jägermeister with pure emotions by collective experience, flora&faunavisions have not only been responsible for the whole event concept, but also ensured the event's tightly controlled schedule.